White Knight Laundry and Dry Cleaning, the south east's leading independent door-to-door laundry and dry cleaning company, has sponsored PDM Racing the supplier of racing motorcycles and spare parts, for the current 2006 season and the upcoming 2007 season.

White Knight has signed a deal with PDM Racing to provide a complimentary, superior quality, collection, laundering and delivery service of the company's uniform - grey t-shirts and black trousers - worn by its team of engineers and technicians. In exchange for this, White Knights logo appears on the bikes' petrol tanks as well as on the team t-shirts.

PDM Racing's team attends over a dozen British SuperBike (BSB) Championship race meetings around the country, deemed to be the toughest domestic series in the world. The company's rider Luke Quigley competes in the National Superstock Championship, one of the six support races of the BSB and currently stands at 5th in the 2006 Championship.

Lee Kirk, the owner of White Knight's franchise covering the area from Eastbourne and Brighton to Hayward's Heath and East Grinstead, provides a superior quality, door-to-door laundry collection and delivery service to his customers in that area. Lee calls on PDM after a race meeting to collect the team uniforms and returns them a week later pristine, ironed and folded in laundry boxes.

Terry Kirk, the owner of PDM Racing, says, "We are delighted with White Knight's superb laundry service. It means we can concentrate on preparing our customers' bikes for the next race meeting and are sure our guys will look clean and professional when we're there."

Robert Adams, White Knight's Director of Franchising, says "White Knight is a truly community-driven company and is dedicated to providing companies across the south east of England with a superior-quality laundry and dry cleaning service. We are delighted to offer local companies our service and if we have our logo displayed at leading sporting events such as the BSB race meetings, that is great!"

ENDS

About White Knight Laundry and Dry Cleaning

White Knight Laundry and Dry Cleaning has served households and businesses in the south east of England since 1904 and is a holder of the Royal Charter "By appointment to Her Majesty". White Knight provides a two-tiered service of home collection and delivery of laundry and dry cleaning - the superior quality, hand-finished Mayfair service and the high quality, machine-finished Blue Ribbon service. White Knight's laundry and dry cleaning services include the speciality cleaning of such items as leatherwear, wedding dresses, rugs and curtains, as well as shoe repairs and alterations. Based centrally at Woking, White Knight's domestic business operates via an expanding franchise network across Berkshire, Buckinghamshire, Hampshire, Hertfordshire, Kent, London, Oxfordshire, Surrey, Sussex and Wiltshire.

The business-to-business arm of White Knight offers laundry and short-term linen hire services to a wide range of companies such as hotels, restaurants, health clubs, colleges and theatrical studios and is based out of the Eastbourne and London laundries. White Knight is headquartered in Caversham, Berkshire.

For more information on White Knight and its activities, contact Joanne Matcham at Idealogy on 02380 211642 or jo.m@idealogyltd.com, visit www.white-knight.co.uk or call 01483 762567.

About PDM Racing

PDM Racing started in 1999 as a result of their involvement in Clubman Road Racing and have been at their current premises in Bexhill-on-Sea since 2002. They have a large workshop and Dyno room with the latest 250i Dynamometer, and build and prepare race and track day bikes to customers' specification. Being a dedicated Performance Centre, they also supply a large selection of standard and aftermarket motorcycle performance and race parts and accessories to the road and track rider.

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