WHITE KNIGHT GALLOPS INTO THE HEART OF ENGLAND



White Knight Laundry and Dry Cleaning, the south's leading independent door-to-door laundry and dry cleaning company, has opened a new depot enabling it to serve Gloucestershire, Worcestershire and additional households in Oxfordshire for the first time.

The depot, located in Witney, Oxfordshire, was opened in August this year following the acquisition of more than 1,000 customers in the area. Nearly 4,000 square feet in size, the depot is made up of an area for the pick-up of dirty linen and a drop-off point for clean laundry, as well as an office for telesales, stock control and customer service.

As a result of the new customer-base and depot, White Knight franchisee Chris Clinkard has seen his business expand into Gloucestershire, Worcestershire and new areas of Oxfordshire that were previously too far out for the company to service. The postal areas now covered by White Knight are GL, SN, OX, WR and CV. The expansion has seen Chris add three more vans and drivers to his fleet of vehicles, bringing the total number of vans to four and the number of employees to seven full time and three part time staff. Overall weekly sales in the area have grown four-fold in the last two years.

Robert Adams, White Knight's director of Franchising says, "We are delighted with the opportunities that the new depot is giving us in Oxfordshire and the surrounding area. The opening of the depot is part of a new strategy which we could see being implemented in other parts of the country to enable us to expand in a planned and effective manner."

ENDS

About White Knight Laundry and Dry Cleaning:

White Knight Laundry and Dry Cleaning has served households and businesses in the south of England since 1904 and is a holder of the Royal Charter "By appointment to Her Majesty". White Knight provides a two-tiered service of home collection and delivery of laundry and dry cleaning - the superior quality, hand-finished Mayfair service and the high quality, machine-finished Blue Ribbon service. White Knight's laundry and dry cleaning services include the speciality cleaning of such items as leatherwear, wedding dresses, rugs and curtains, as well as shoe repairs and alterations. Based centrally at Woking, White Knight's domestic business operates via an expanding franchise network across Berkshire, Buckinghamshire, Gloucestershire, Hampshire, Hertfordshire, Kent, London, Oxfordshire, Surrey, Sussex, Wiltshire and Worcestershire.

The business-to-business arm of White Knight offers laundry, short-term linen hire and work wear services to a wide range of companies such as hotels, restaurants, health clubs, colleges and theatrical studios and is based out of the Eastbourne and London laundries. White Knight is headquartered in Caversham, Berkshire.

For more information on White Knight and its activities, contact Joanne Matcham at Idealogy on 02380 211642 or jo.m@idealogyltd.com, visit www.white-knight.co.uk or call 01483 762567.

13 November 2006



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